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OkCupid’s Very First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups

OkCupid’s Very First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups

OkCupid was using their brand name to your level that is next enlisting some standout WNW Members to demonstrate why it really is distinct from other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with a complete identity that is new which included a reliable of whimsical icons. Now, with their very first advertising, the in-house team that is creative alongside Wieden+Kennedy together with duo behind wc paper Magazine. The outcomes are a striking campaign that repurposes the acronym DTF, stripping it of their hook-up meaning. Down seriously to bang? Similar to down seriously to finish my novel, turn up the kiln, and base the balance. And certain, perhaps additionally the original F too. So long as you just simply just take breaks to battle concerning the president and concentrate on your own chakras.

Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, Wieden+Kennedy Art Director. As Dana informs us, «The DTF campaign is just an extension that is great of mission to pay attention to substance and level — and also to reflect right right right back regarding the dilemmas and interests that individuals worry about.» The ensuing campaign is a real, collaborative work. And Dana and Jessica have absolutely nothing but good what to state about all edges and their metaphorical «balls.» As Jessica informs us, » The team that is in-house OkCupid is composed of rad and nice people (with big balls). Leer más

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